Link building is a search engine optimization technique that can boost webpage ranking and increase site visitors. There are free link building tools while you can also hire a group or company that offer such services. If you are in a tight budget, you can simply rely on your own resources – time and effort.

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Explore the different types of link building to get more backlinks:

Article Link Building
In-content links are very powerful especially if the the site providing the link juice is of the same niche. You can achieve these types of links through article directory submission and guest posting. Use strong and relevant keywords through out the article and make sure that the anchor text points correctly to the target URL.

When looking for websites that accept guest posts, consider the page rank and niche. The higher the PR, the better. And if the site is of the same category as yours, then it’s good. Irrelevant links can ruin a site’s reputation especially if there are outbound gambling and pornography links.

Link Building through Bookmarking Sites
Facebook is the most advanced social networking site that you can take advantage of. Share the latest posts on your profile and watch it go viral. There are also plugins that automatically spread the news from your sites. Other bookmarking sites to utilize include Twitter, Digg, Technorati, Tumblr, StumbleUpon and Google Plus. Most of all, bookmarking sites are free and full of interactive members.

Exchanging Links
Doing link exchange with bloggers is easy and won’t cost you anything. It rewards both parties, however, the one getting backlink from a site with higher PR benefits the most. 3-way link exchange is also getting more popular and yield better ranking results compared to 2-way link exchange.

Stay tuned as I share my favorite free link building tools!