Getting Your Business Rebranding Right the First Time

Business
With more and more businesses popping up every week since the world recovered from the financial meltdown of 2007, your business may well have felt the heat a little bit. Yes, a bit of healthy competition is great for business, but not competition is getting tougher and tougher and started to push you further down the pecking order. It is one of the major reasons why a healthy chunk of business' attempt to rebrand themselves. If this is something you are considering, and there is absolutely no reason why you shouldn’t, then we have come up with some tips and bits of advice to help you get it right first time. Understand Where You Are You can’t improve or rebrand without knowing your current strengths and weaknesses. You need to…
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The Most Unique Ways To Market Your Brand In 2017

Business
The internet has proven to be an immeasurably valuable resource over the last decade, and its boons for the marketing world have been no different. The days of taking out an expensive billboard or television ad are still here, but not necessary by any means. Life moves in many different ways these days, and the ‘on demand’ culture gives us a precedent to target our demographics in ways like never before. You’ve probably read many business blogs that give you a simple list that tells you how to achieve maximum exposure in the digital age. However, consumers are smart. Just because they’re being asked the purchase something on their smartphone doesn’t necessarily mean they’re going to purchase it. It’s up to you to get creative to win maximum attention. What…
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Brand Building For Freelancers: The Basics

Blogging, Business
Developing a brand is easy for big companies with huge budgets. These type of businesses will happily throw around six-figure sums on a simple logo change, for example. But for small firms - particular freelancers who operate alone - building up your brand name is an incredibly tough task. You don’t have the money to invest in all that essential advertising, and when you are doing everything yourself, it can be tough to make a breakthrough in your industry. There are, however, several things you can do that won’t cost you an arm or a leg and can have an immediate impact on your business. Here are a few suggestions for you to absorb and put into action to improve your brand. Hire a virtual assistant Hiring a virtual assistant…
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The Right Way To Kick-Start Your Brand

Business, Social Media Marketing
Whether you’re trying to make it as a self-employed freelancer or you’re launching a conventional start-up, you’re not going to make it far without devoting some time and resources to your branding. Taking the first steps here can be a little daunting, especially if you’re not really the creative type. However, after understanding a few founding principles of modern marketing, forming a strong brand can quickly become much simpler than you’d expect. Here are a few simple ways to give your brand that initial kick start. Generate and Publish Great Content If you’ve been reading other business blogs and journals for some time, then you’ve probably heard the phrase “content is king” more than a few times. There’s a reason why this little maxim is so commonplace – it’s true!…
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Once Your Blog Becomes Profitable, What Should You Spend the Money On?

Blogging, Search Engine Optimization
Every blogger wants their blog to be as profitable as it can be. That’s a perfectly normal desire. But what happens when you achieve what you’ve always wanted for your blog? Once it’s become profitable, you can’t simply but your feet up and relax. In fact, this is where the hard work really begins because you have to think about how you can reinvest some of that money. Here are some of the key areas where some extra spending can have a huge impact on your blog. Generating More Traffic to Secure Ad Income If you can drive more traffic towards your website, it can only be a good thing. So, you should think about how to do this. When you achieve it, you will find that this is the…
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