Getting Your Business Rebranding Right the First Time

Business
With more and more businesses popping up every week since the world recovered from the financial meltdown of 2007, your business may well have felt the heat a little bit. Yes, a bit of healthy competition is great for business, but not competition is getting tougher and tougher and started to push you further down the pecking order. It is one of the major reasons why a healthy chunk of business' attempt to rebrand themselves. If this is something you are considering, and there is absolutely no reason why you shouldn’t, then we have come up with some tips and bits of advice to help you get it right first time. Understand Where You Are You can’t improve or rebrand without knowing your current strengths and weaknesses. You need to…
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How “Red Tape” Actually Keeps Things Together

Business
Since time immemorial, people have been mocking the changes humanity makes. Sometimes it’s no doubt justified too, as humanity picks up bad habits that prove hard to shake off. We hear a lot about regulations, for example - the “red tape” that is “killing business” - and people long for simpler times. Before these regulations, the thinking goes, business was more straightforward. And more straightforward means “better”, doesn’t it? To hear a lot of these criticisms, you’d think there was someone sat on a throne with a wand, shooting down opportunity and individuality. “They’re having fun, that can’t be allowed!” *ZAP!* “Their boss is charismatic and plays by his own rules! End this madness NOW!”. It’s pretty obvious, though, that if regulations exist, there must be reasons for them. After…
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Creating A Buzz With Your Next Business Pitch

Business
It’s always a challenge for entrepreneurs to speak in front of potential clients. After all, nerves can easily get the better off you when you start talking. And as the potential client hears many pitches every week, it’s easy for them to zone out when you are talking. So you need to make sure you wow them with the time you have to speak about your business. That way, they will remember your company and work might be on its way to you. Therefore, here are some ways to create a buzz with your next business pitch. Work on the presentation of the pitch If you just stand there and talk about your business for 20 minutes, it can leave the potential client zoning out. After all, it’s easy for…
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2017’s Tech Trends That Could Change The Face Of Your Business

Business
Technology is constantly changing and improving our lives. Now that we are halfway through 2017, we’re at a good point to step back and take a closer look at this year’s breakout tech trends and see how they are changing the face of businesses. Here are some of the top trends that are very much apparent in 2017. You never know, one of these could become crucial to your business over the next few months. The Internet Of Things The Internet of Things has been on most tech experts’ lips for the past few years now. But what is it exactly? It’s the theory that every device and item can be connected to the Internet, and then all of these online devices can be linked together. So, for example, homeowners…
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The Key Traits Shared By Most Successful Marketing Experts

Business
Marketing is undoubtedly one of the most exciting industries for 21st-century creatives. It offers good pay, great career progression, and fresh excitement on a daily basis. Quite frankly, what more could any modern worker want?   However, as with any job, not all marketers do it well. Unfortunately, this isn’t an industry where poor performances go unnoticed. So what are the key attributes that every marketing expert should look to master?     Let’s take a closer look. An Appreciation Of Appearances: Successful marketing is about promoting things in a positive light. In truth, this process should start with personal appearances. Good grooming and dress senses instantly put employers and clients at ease and set a strong foundation for the brand in question. Great communication is equally vital, especially as…
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Budget-Friendly Ways To Promote Your Website

Business
Making money from a website is not a myth, but it does take a lot of work to get to the point where you can fully support yourself from your online business. Whether you make your money from selling products on your website, through affiliate marketing, or through pay-per-click advertising, you’re not going to have a lot of success if no one knows where your website can be found. The only way to make a living out of owning a website is to constantly promote your work and engage with your target audience. Here are a few ways you can promote your website on a budget. Advertise on search engines The first thing people do when they want to find certain services or information online is to type keywords into…
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Your Team Are Your Responsibility, Not Your Property

Business
When it comes time for the business to grow, it’s likely you’re going to be bringing in some help to deal with the extra tasks the business is taking on. However, some employers tend to forget that the employer-employee relationship is about a lot more than paying money to get someone to do work for you. It’s about meeting your responsibilities to not only make sure you’re a legally compliant employer but to ensure that you’ve got a team that can really give you their best. Know their rights The most important responsibilities are, naturally, the legally binding ones. This includes a focus on their wellbeing and safety within the workplace. But tripping up in one area, in particular, is going to see you dealing with a lot of headaches.…
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Your Company Will Crash Without This Tech

Business
As a business owner in 2017, you’re going to find yourself relying on tech a lot. It’s difficult to escape this possibility because businesses run on tech these days. Almost every aspect of a company is based around tech. So, let’s look at some of the hardware and software you will need to rely on when running your company. Cloud Servers Very few companies these days can survive without cloud servers. With a cloud server, it’s possible to connect with businesses, clients and employees from all over the world. In the age of globalization, this has become incredibly important. It’s likely that you’ll have people working for you that aren’t even in the same country. Similarly, you might have international clients. And, you’ll definitely need a way to connect with…
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Better Your Business By Maximizing ROI

Business
As the old saying goes, you’ve got to spend money to make money. This is incredibly true with regards to business success. While the main aim is to make money, you have to spend money to get there. The key is learning how to get the most out of all the money you spend. In short, it’s all about maximizing your return on investment. How do you do this? Well, here are a couple tips that will help you improve your ROI and get more from your expenses: Invest In The Future It makes sense to spend money on something that will help you in the future rather than just in the present. This is why investing in technology for your business is such a great idea. If your business…
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Marketing Methods: Simple, Effective, And Cheap!

Business
The real challenge in getting your business to appeal to so many people is as intricate as it is grandiose. While your marketing needs to hit the desired targets, it can be very tempting for new businesses to wait until the product is complete, or the marketing strategy is just so, but there is no such thing as perfect, and every business will make various changes to every aspect before they are happy with it. Marketing is a broad process, but in the crucial early days of a company, getting yourself out there is paramount. So, when every penny counts, you can use these approaches very effectively. Make Your Content The Best It Can Be For many, it goes without saying, but making your content exceptional has various benefits. Not…
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