Running a business isn’t easy, especially when you don’t have any prior experience. When you need to start building customer trust, you will be taking one step towards success and this can benefit your business for years to come. If you are struggling to convert your customers then there may be a trust issue between you and them, and this is the last thing that you need.
Bad First Impressions
First impressions really do matter and they can last for nearly half a year. At the end of the day, your website is the face of your company but if it is not constructed properly then you may find that this impacts the level of trust that your customers have in your company. If you want to avoid all of this then you need to make sure that your site isn’t full of too many distractions. You also have to make sure that your pages are not taking too long to load as well. If this is the case then you will in fact be pushing your customers away and this is the last thing you need. Customers need their site to load near-instantly and they will make their first comments in the first 7 seconds. If your site is still loading during this time then you can’t ever expect them to actually purchase from your company. If you want to avoid this then you have to make sure that you choose your colour scheme, your fonts and even the logical flow of your company carefully. You should also do a test-load to see how fast your site comes up on a standard laptop so that you know how long your customers are waiting.
You are Not Offering Secure Connections
More and more people are shopping online now than ever before. The problem is that online security is now more required than ever before and if your site is not secure then customers won’t trust you. It doesn’t matter if you have the finest products around or whether you offer a service that nobody else does, because if you don’t have any good security in place then you can never hope to be successful. If you want to get around all of this then you need to go that extra mile and offer a trusted payment method for your customers. You need to use one that is recognised across the worlds and you also have to make sure that you accept credit and debit cards as well. Another thing that you need to think about is SSL. SSL helps you to show that your site is secure and it also helps your customers to know that their credit card information is secure as well.
People Aren’t Talking About You
Window shoppers aren’t likely to buy a product that they have never heard of, because they want to look it up first to make sure that they are getting the most out of their money. 88% of people really do trust online reviews that are written by other customers as much as they trust in recommendations from people that they know. The more reviews that you have on your site and across social media in general, the more people will be convinced of your product. If you want to make sure that your customers are trusting in your brand then you need to try and encourage the customers that you do have to leave a review on your product, your service or anything else of the sort. You also need to try and send reminders on a regular basis so that you can try and encourage them to share their opinion. Of course, social media is a fantastic tool here as well so try and use hashtags and also try and make sure that people are actually tagging you in posts. If you are struggling to create a buzz about your brand then one thing that you can do is try and host a competition. When you are able to do this, you can then try and encourage people to participate and this is a great way for you to get a great result out of your marketing.
You are Far Too Mysterious
There is a high chance that your visitors are not curious about your products, but also your
terms and conditions, your personal information and even your security as well. It is this type of information that your customers need to know as well, and if it is not to be found on your site then you could be causing issues for them. For this reason, it’s so important that you are able to disclose any information they need to know clearly on your site. You also have to make sure that they can access this information with ease and that it is labelled clearly as well. If this is not the case then you are really not giving your customers the service that they need and they may even avoid trusting in your company as a result.
Your Contact Information
One huge reason why customers don’t tend to trust in companies is because they don’t provide them with a good phone number or even an email address. If your email address is your personal email or if you know that you are not providing them with a reputable phone number then you can’t expect them to trust you. If you want to get around this then make sure that you are providing them with a business phone number that they can contact and not your own personal mobile number. If you want to know more about this then look up the 1800 numbers cost and also do your research so you can find out which number is going to be best for you as well. Only when you have done this, can you ever hope to try and get the best result out of your site and even the customers that you have as well.
So building trust isn’t easy but when you are able to put the effort in and when you know where you are going wrong, you can easily turn the whole thing around.