If there’s one thing that you focus on in business this year, make sure that its communications. You know just how important your customers are and keeping them happy, and now you need to act on that. Because if you really want to make sure that you’re meeting their needs, you have to be able to focus on communicating with them. Whether you have a product or a service, getting to know your customers, understanding their needs, and getting feedback is essential for your survival. Because if you can’t meet their needs, you’re not going to go far. So it’s time you stripped it all back and doubled down on your communications. And here’s a few ideas to get you started.
- Get Into Twitter Conversations
You know that you need to be talking to your audience on social media, but are you happy with how you’re going to do this? Do you know what platforms you should be using the most? It’s safe to say that Twitter conversations kill it. You only have to look at those examples to see it. And while you may feel like you don’t know what you say, you can’t always plan it. As long as you have a brand voice and you know how you want to interact, just stalk talking to your community more and see where it takes you.
- Use Live Chat
From here, you’re then going to want to think about using a live chat feature. When customers hit your website, they may have questions. If they have to search hard to figure out how to ask them, then you’re falling at the first hurdle. But when you have that instant chat software available, you can answer their questions and look to land a sale as quickly and as efficiently as possible.
- Direct Them Online
If you have any offline communications with your customers, you need to keep that conversation going. Say you send them out their order, well what are you including in the packaging? You should have conversational starting and engaging inserts that drive them online to keep on talking to you. And this needs to be done as easily as possible, such as with a QR code, or with an incentive, such as a freebie or a contest. Then, you’ll be able to keep them engaged and customers of yours for life.
- Talk Via Text
Next, you’re going to want to make sure that you’re talking to them via mobile technology too. Because everyone is glued to their phones. So why not think about getting SMS API and SMS short codes tech in place to help you do that. Interacting with your customer in their most preferred way is essential to getting this right.
- Meet Up
Finally, you should think about ways that you can actually meet up with your audience offline too. And this is essential for you to really keep them loyal. Because people are much more impressionable than a computer screen. So make sure you’re blending all methods of communication for the most-effective results.