If you are a webmaster, then you probably understand the importance of ranking high in the search engine results pages. There’s a good chance that you’re familiar with various search engine optimization techniques which can help boost your rankings and generate a lot of traffic to your site. Many people, however, remain unfamiliar with SEO. They simply create a website, fill it with content, and then hire a professional SEO agency to optimize their site. It’s important to understand that these SEO services can only be as effective as how they are implemented.
It is important to understand that there is such a thing as “black hat” SEO. Various SEO experts may have different definitions of what this term exactly means, but in general, it refers to any method used to “game” the search engine algorithms. Just a few years back, it was very common for webmasters to use these black hat techniques to increase their rankings in the search listings. Stuffing keywords and blasting thousands of links were two of the most common methods used, and they actually worked wonders.
Fortunately, Google and other search engines have stepped up and improved their algorithms. Websites that didn’t really deserve a high spot in the search engine results pages were either removed from the index or thrown in the deeper pages of the search listings. This is exactly what you do not want to happen to your site. Using shady SEO services can bring your business down, and the road to recovery is a path that can prove to be an unwinnable battle. You’re better off trying to understand what your customers really want instead of cheating your way to the top of Google.
Many SEO companies entice small business owners by saying they can build plenty of links to their site in order to boost its rankings in the search engines. By plenty, they usually mean hundreds or even thousands of links. Sure, this can have a significant impact on your rankings for the short term, but it’s virtually guaranteed that your site will vanish from the search engine results pages once Google catches up with what you’re doing.
Keep in mind that it’s so much easier to buy thousands of links and point it your website than to get rid of all these links in an attempt to remove the penalty imposed by the big G. You can use the disavow link tool in Webmasters, but this isn’t a surefire way to have all the links removed. This gets worse when all the links contain the same or very similar anchor texts. This is a telltale sign that you are trying to cheat your way to the top of the rankings.
You should also consider that even if you are successful in removing spammy links or fixing whatever problem your site may have, it could take a long time before you get back your previous rankings. You cannot guarantee whether your site will appear on the first page again, which is why many webmasters choose to create a new website and start anew. It’s critical that you ensure you use the right SEO services from the very beginning to avoid any future penalties that could bring your site into the depths of the search engine results pages.