Content Creator: Making Your Own Marketing

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Over the last few years, a lot of businesses have felt the drive towards creating their own marketing content. For companies which are very small, this offers the chance to save some money, while still appealing to people like in the past. For the larger out there, it gives them freedom, enabling unique adverts to be found across the web. Of course, though, it’s impossible to get started in a field like this if you don’t have the right knowledge. To help you out, this post will be exploring three different types of advert, along with the work you will have to do to start producing them.

content marketing

Social Media Posts

With websites like Facebook playing host to billions of active users, it makes sense to jump onto this free trend while it lasts. A lot goes into creating a good social media presence, with a lot of businesses investing a huge amount into it. It doesn’t have to be this way, though, if you’re willing to follow a few simple steps.

  • Stage One: Choosing Your Platforms: The first job you will have on your plate here will be choosing the platforms you’re going to be using. Your demographic will play a large part in this, giving you the chance to reach out to those most likely to shop with you. To help with this, sites like Social Sprout have loads of resources which can be used to learn about social media, including loads of help when it comes to finding your demographic.
  • Stage Two: Create Some Content: With an idea of who you’ll be serving in mind, it’s time to think about the content you’ll be creating. As long as it is either visually or textually pleasing, you should find some success with this, and won’t have to worry too much about producing everything to the highest standards. Instead, the biggest concern to have will be consistency.
  • Stage Three: Schedule It All: To make it all the easier to keep posts the same, producing them in bulk is a great plan, and can save loads of time. With all of your posts made, you will be ready to use a site like Later to start a schedule for them. Not only will this give you access to loads of great analytics, it will also give you the chance to ignore your posts once they have been made.

Video Adverts

Over time, video platforms like Youtube have reached new heights, and are capable of reaching out to millions of users. This gives businesses a great chance to improve their marketing and advertising, creating content which is usually associated with those much larger. Of course, though, making a video isn’t exactly easy, and you might need some help along the way.

  • Stage One: Creating A Storyboard: The first part of making any video will be a solid storyboard to go from. Detailing each scene, this sort of resource will make the process of shooting it nice and easy, while also giving you something to use as a reference while out in the field.
  • Stage Two: Getting Some Gear: Along with coming up with a good storyboard, a lot of companies will need to look for some gear to be able to film their advert. There are loads of companies out there which can rent this to you. Instead of buying a camera, mics, and the other pieces you’ll need, you can simply borrow someone else’s, giving it back once the work is completed. This is a lot cheaper than buying it for good.
  • Stage Three: Shoot And Edit: With all of your gear under your belt, you will be ready to start the process of shooting and editing the film into a usable advert. This may take some professional help, as operating both a camera and video editing software are specialised fields which take years to learn. With the video fully edited, you will be ready to post it to the platforms you’ll be using to host it.

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Blogs

Blogs are becoming one of the most popular ways for people to spread the word about their business. With each and every company having their own to work with, it’s easy to see how essential this can be in the modern world. Below, you can find some of the stages you will have to go through when you’re putting this part of the company together.

  • Stage One: Choose A Subject: The most important part of any blog is the sort of content you will be covering. The subject you choose needs to relate to your business, without giving away tips and tricks which could lose you money. This is a hard balance to achieve, a lot of businesses find it hard when they are first starting.
  • Stage Two: Write Your Post: Writing a blog post isn’t as easy as a lot of people think. This sort of work is often handled by skilled writers who have years of experience, and the internet isn’t a forgiving place. This makes it incredibly important to work hard to keep your posts readable. A big part of this can be handled with some basic proofreading, giving you the chance to see where users might struggle.
  • Stage Three: Check It And Submit: As the last part of your blog posting journey, it will be time to start making sure everything is correct before you submit the post. Websites like Grammarly are great for those unsure about punctuation or grammar, and Hemingway can help you to make sure your content is readable. Once this is all complete, you will be ready to give your writing to the world.

Hopefully, with all of this in mind, you will be able to start working a lot harder on the adverts your business produces. With it being so easy to access modern marketing platforms, a lot of small companies are jumping onto this bandwagon. Of course, though, most don’t do it very well, and this gives you a chance to set yourself apart.

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