A business is only as strong and successful as its staff and boss allow it to be. Hiring staff is a pivotal moment for any business. Without the right team behind you, your business won’t make any money, and, even worse, it could fail altogether. It’s important to employ the right people and create the right positions too. Here are the team members that you’ll need to hire if you want your business to be a success…
Follow The Leader
Your business will need a few different leaders. If you’re the founder, you’ll be one of them. As the founder of the business, you’re the one with the vision. You are responsible for imparting that vision to your workforce and inspiring them. If you have a larger company you may need someone to manage smaller teams in your stead. If this is the case, it will be them who recruits, trains and inspires the staff. This is a crucial role because without proper training your staff can’t be effective.
When hiring someone to lead in your stead you need to be absolutely sure that they understand the ethos and vision that you have. They also need to know what kind of people will fit into the business. It’s not just about hiring either. A great leader also has to support and nurture the staff’s talents as the business grows. This role is of the utmost importance because leading by example, praising, correcting, and nurturing staff will lead to better results.
The Numbers Person
Directly connected to the money your business takes, your director of finances will be another key player. Any successful business needs a financial expert at the helm. Someone to steer you through the hard times and advise you about capitalizing on the good ones. You’ll need to hire someone who has training and experience is all aspects of finance. They’ll need to have been a bookkeeper or an accountant before. It’s not just having the skill set either. A really talented financial director will be able to advise you on the best strategy to keep cash coming in. They will be able to help you to decide where to make necessary cuts too.
Obviously, whoever undertakes this role will also have to be somebody who you trust implicitly. They are responsible for the company’s funds after all!
Social Media Whizz
Business is constantly evolving. In today’s world, some would argue that it’s just as essential to have a social media manager as it is to have an accountant. Social media has made business marketing easier than it’s ever been. That doesn’t mean that anyone can manage your social media though. You’ll need to hire someone who has grown their own social media accounts and knows the importance of marketing a brand.
This role will be a vital one to the company as it will help to increase traffic to your website. Your website is the main place that you make money. It’s where you advertise your products or services and provide information and buying details. A social media manager will be able to get the word out about your business and create a great image for it too. With such stiff competition in business you need to use every asset available to you, and social media is one of them. A social media manager will be able to come up with a strategy for posts and promote your business effectively.
Increasingly businesses are expanding their websites to include blog posts. This appeals to today’s consumer. They want to know about the lifestyle aspects of the brand, not just the products. Having a skilled content creator will get your ideal consumer more interested in your products as they read how it could fit into and improve their lives. The content writer will also be able to give you business the voice it needs. From press releases to email alerts and newsletters, giving your business the right voice is important. Just like a receptionist is the first port of call in most offices, and acts as an ambassador to the company, so does the tone of voice. It needs to embody your ideals and appeal to your target audience.
The Technological Titan
Whilst we’re on the subject of technology, it’s important to have an IT manager too. They’ll deal with the day-to-day tech needs of your business. Don’t underestimate how essential they are. We often take technology for granted but when it fails us, it can cause huge ramifications. If the telephone system or the internet was to suddenly drop this could leave your business redundant until the issue is fixed. There would be no way to stay connected with customers or clients, and you’d be losing money each minute.
Employ An Expert
Any great leader needs advisors. These are people who you turn to for information and support. They fill in the blanks in your knowledge, whatever they may be. It makes sense to hire heads of staff who are experts in their given fields. They will have unrivaled knowledge about competitors, the marketplace, and consumers. They, in turn, will be able to share their expertise with their staff and with you. This will make the business more profitable all round.